A video is worth 10,000 words.
Video marketing is one of the most effective tools for relaying a large quantity of information quickly and engagingly. With attention spans waning, more and more consumers demand to be entertained in exchange for their time. Video marketing is not a fad, in fact, it is the most effective way to reach an audience across a wide array of platforms. In early 2016, YouTube reported that mobile video consumption rises 100% each year, and it will only continue to grow. As a marketing tool, it is essential, and virtually every business type can benefit.
A well executed marketing video can elevate your audience’s impression of your brand, share your company’s vision and success, or showcase your product or service in action. But we’re not talking about a sales pitch. If you provide meaningful and transparent information, you’ll build trust in your brand throughout your consumer base, resulting in an increased ROI. In addition, your video can be shared across multiple platforms, like social media, website, trade shows, presentations, and more.
Video Marketing allows you to set the mood for your story, igniting emotions in your audience that can’t be experienced simply through reading about your brand. Interesting videos, relatable videos, heart string tugging videos get shared, and with them your brand does too. Each share, each endorsement from a viewer can add up to new sources of revenue.