It’s not a sprint. It’s a marathon.
Because web traffic is primarily driven by major search engines like Google, every absence of your site from the top results on a Google search is a missed opportunity. Enter search engine optimization, more commonly referred to as SEO. In contrast to paid search, SEO helps increase your ranking within organic search results based on relevant content, not money paid. The key is utilizing words and phrases commonly searched by people seeking your product, this increases the likelihood of your site coming up at the top of the results list.
While less instantaneous or controlled than paid search marketing, SEO offers a fantastic benefit to those willing to devote time and patience to making it work. Advantages can be long term if maintained correctly and they include:
- Virtually free clicks to the website.
- Maintain constant visibility within the largest search network with an estimated worldwide 1.2 trillion searches conducted each year; of which 15% of all queries have never been searched before.
- Organic search results tend to be viewed more credibly.
At Swagger Media, we work closely with our clients to gain a better understanding of your brand, your goals, and your industry. Immersing ourselves in your world helps us determine which keywords will be most impactful, leading to a greater return on investment. Our advanced tracking solutions provide a broad scope of data that tracks our progress and allows us to share it with our clients. Having a clear understanding of our growth rate is the key determining factor for any adjustments or additions to be made moving forward.
Some of the SEO best practices we adhere to include:
- Mobile Optimization
- Relevant Title Tags
- Detailed Meta Descriptions
- Specific H1 Headings
- Rich and Unique Content
- Fixing Error Pages
Along with the implementation of current SEO best practices, we emphasize the importance of conversion optimization to ensure that your website is reaching its goals, as well as offering an improved user experience. Conversions are dictated by the goals you set and can include anything from submitting a contact form, signing up for a newsletter, downloading a video or file, to making an online purchase. Whatever your objective, we want to make it easily achievable, maximizing your ROI.