One ingenious strategy. Endless possibilities.
Often referred to as pay-per-click (PPC) or cost-per click (CPC), paid search advertising ultimately means that you only pay when someone clicks on your ad. Web searches scan paid ads for keywords and, if your ad is a match, it will appear at the very top or in the right sidebar of the results list. How can this be of value to your brand? Through optimization and targeting, you will be directly connecting with people who are actively seeking what you’re offering, at the very moment they are seeking it.
Paid search advertising can be optimized in many ways. With the right strategy, you can target people based on demographic, type of device, location, interests, and more. Paid search provides a targeted, flexible, and controlled way to fill in the gaps when your website lacks in natural search, which in turn results in a big benefit to your ROI.
The world of online advertising is continuously evolving so, here at Swagger Media, we’re relentlessly analyzing the efficacy of your paid search advertising, making real-time adjustments to improve results. The world wide web offers a lot of insight into its users. By analyzing the data rich tracking solutions of Google Analytics, in combination with measuring user activity on your website, we gain a better understanding of your customers’ needs. Additionally, each month you will receive our detailed report, outlining your campaigns’ success rate and areas of opportunity. Our goal is to increase relevant traffic to your website while decreasing cost, ultimately improving your ROI.
The most common forms of paid search campaigns are:
- Display and shopping ads on Google and Yahoo
- Ads on Facebook, Twitter, and LinkedIn
The good news is that there is a solution for every brand, but with such a variety of avenues, how do you know which will complement your brand the best? Swagger Media makes sense of the chaos. Taking your unique needs and budget into account, we engineer a custom paid search package that makes sense for your business goals.