The plan for a major exhibition presenting a new type of decorative art was originally conceived for 1914, but had to be put on hold until after World War I ended and then pushed back for various reasons until 1925. Devoid of ornament, Streamline Moderne architecture featured clean curves, long horizontal lines (including bands of windows), glass bricks, porthole-style windows, and cylindrical and sometimes nautical forms. You may recall an illustrious use of lines and geometric forms in a clean, symmetrical fashion, embellished with metallic accents. Bold, contrasting palettes speak differently than a toned down, muted palette. A similar movem… Similar to its predecessor, Art Nouveau, when objects such as flowers, animals, or human figures are represented, they are highly stylized and simplified to keep with the overall aesthetic of Art Deco. Activate the Transparency panel, then set the blend mode to Multiply, if using a darker shape, like the heart; or set the blend mode to Lighten, if using lighter hues. For instance, this transformation might be symbolized by the replacement of gold with chrome, of mother of pearl with Bakelite, of granite with concrete, etc. If you’re not sure which hue to use, you can always adjust them, later on. Art Deco, movement in decorative arts and architecture in Europe and the United States during the 1920s and ’30s. Play around with other blend modes, as needed, to achieve the look you’re after. This in-depth article goes over how to make the most of Shutterstock fonts. Art Deco-themed design elements and illustrations, 5 Techniques to Elevate Simple Procreate Illustrations, 6 Techniques to Instantly Transform Flat Designs, Learn How to Rebuild a Low-Res Logo with These 6 Techniques, 100 Years of Art Deco: The Enduring Appeal of Jazz Age Design, The Best Free Art Deco Fonts for a Vintage Look and Feel, 5 Vintage Design Styles Every Designer Should Know. She grew up captivated by the world of color, typography, and print design. Start off by creating a new document or artboard. One way to capture an air of exuberance is to bring in cheerful, bright hues to your composition. Jourdain is famously quoted as saying, "We consequently resolved to return decorative art, inconsiderately treated as a Cinderella or poor relation allowed to eat with the servants, to the important, almost preponderant place it occupied in the past, of all times and in all of the countries of the globe." It is interesting that Art Deco continues to find expression in design today considering that it is very much a style of its time. In essence, these achievements could be considered a reflection of national pride. Designers have sprinkled Art Deco inspiration into poster designs, logo lockups, and branding elements. Art Deco Style in Visual Arts and Architecture As a style that combined arts and craftsmanship, Art Deco found its use mostly in the fields of architecture, interior, textile, furniture and fashion design. More so than ever, there was an emphasis on aerodynamics and other expressions of modern technology. But both method and result differ considerably from etching, wood-carving or stone press. What better way to capture the Art Deco aesthetic than achieving color inspiration from Art Deco-themed design elements and illustrations? These fonts typically evoke luxury and drama with their angled appearance, excessive curves, and drastic stroke weights. It represents a combination of more than a few contrasting artistic styles, connected by a desire to be modern. These font designs behave just like typical vector files. Streamlined and sleek forms 8. The good news? Also of note, Donald Deskey's interior design of New York City's famous landmark, Radio City Music Hall, is an excellent example of American Art Deco furniture design which is still intact in its original form today. As an alternative, he sent a delegation to France to assess the offerings at the Exposition; and then to apply what they saw to a contemporary American artistic and architectural style. The American World Fairs in Chicago (1933) and New York City (1939) prominently featured Art Deco designs while Hollywood embraced the aesthetic and made it glamorous across the country. a style of art, decoration, and architecture with simple strong lines that was especially popular in the 1920s and 1930s in Europe and the US. Without the help of software tools, symmetrical designs can be hard to master. Hit OK to return back to your artboard. Click and drag hues from the Swatches panel to apply them to the gradient stops. The group was comprised of both well-known figures such as the Art Nouveau-style designer and printmaker Eugene Grasset, and the Art Nouveau architect Hector Guimard, along with emerging decorative artists and designers such as Pierre Chareau and Francis Jourdain. Architects who designed Art Deco buildings used industrial materials like steel and aluminum, or new materials like glass block and an opaque decorative plate glass known as vitrolite. Art Deco-inspired fonts are vast. While proponents of the style hailed it as a stripped-down, modernist response to the excessive ornamentation, especially in comparison to its immediate predecessor, Art Nouveau, as any decoration was superfluous for Le Corbusier. Target the layer you’re using by clicking the open circle in the Layers panel, then bring up the Appearance menu. In terms of imagery, simple forms and large areas of solid color are reminiscent of Japanese woodblock prints, which had become a major source of influence for Western artists, especially in France, following the end of the isolationist Edo period in 1868. Designers often incorporated hints of metallic accents — such as gold, silver, or chrome – to evoke a sense of extravagance. Its distinguishing features include simple, clean shapes, often with a streamlined look; ornament that is geometric or stylized from representational forms; and unusually varied materials. Art Deco’s archetypal style surfaced as a result of the rise of industrialization and modern technology. Memphis also drew from Pop art and Kitsch as sources for its colorful, consciously postmodern designs. The Art Deco style took hold in world capitals as diverse as Havana, Cuba, Mumbai, and Jakarta. 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